When embarking on my design career journey, a mentor once drew a fascinating analogy between the intricate sport of curling and the realm of UX/UI design. In the dynamic game of curling, pairs engage in intense communication to strategically guide a disk towards a bullseye on the court. Success is measured by proximity to the target, earning more points for precision. The parallels between curling and UX/UI design emerge in the meticulous coordination of objectives towards a common target.

Clear communication, teamwork, and a shared objective define the essence of both, resonating with the collaborative nature of design thinking. This analogy has become a cherished perspective, revealing the accurate alignment between the strategic intricacies of curling and the thoughtful approach inherent in design thinking.

In my practice as a designer, I value the nuanced stages of ideation, research and the ultimate realisation of designs that precisely encapsulate user needs. Through meticulous exploration of ideas, I prioritise unwavering advocacy for the user at every step of the design process. Good design is inherently inclusive and has the transformative power to enhance our interactions.